ReciAds: Strengthening the Communication Campaigns "Let's Recycle" and "3 Steps for the Planet" by Tetra Pak®️

The project seeks, through the ReciVeci business service “ReCIads”, to strengthen the communication campaigns “To recycle has been said” and “3 Steps for the Planet”, created by Tetra Pak® ️.
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With a dynamic and educational approach, 6 videos are developed in reel format starring basic waste pickers and recyclers together with young people between 15 and 18 years old. The main objective of this content is to educate and sensitize citizens about the key steps to recycle Tetra Pak® ️ containers, promoting and strengthening the culture of recycling this valuable material.

The campaign includes key figures from the ReciVeci team such as Verito, the influencer based recycler. In addition, more basic waste pickers and school-age young people will be included. This strategy seeks not only to amplify the reach of educational messages, but also to inspire more people to join the collective effort for a cleaner and more conscious planet by recycling their Tetra Pak® ️ containers with basic recyclers.

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