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In 2021, an alliance began between ReciVeci and Fuentes San Felipe, which today continues to grow and strengthen with new ideas, projects, and with a common goal: to educate about the culture of inclusive recycling and to avoid the disposal of materials that can still be reused.
In May 2022, Fuente San Felipe applied for the project Green Circular of the European Union, where ReciVeci became a strategic ally for its execution. The main objective of this collaboration was strengthen inclusive recycling in Ecuador through ReciApp, application that rewards users for recycling and recognizes the valuable work of grassroots recyclers in the country.
With great enthusiasm, today we present the final results of this collaborative initiative, which has left a significant social and environmental impact.
ALIANZA RECIVECI AND FUENTES SAN FELIPE IN NUMBERS
Aligned both projects with the commitment to social and environmental responsibility, throughout this Agua San Felipe alliance, Since 2021, it has awarded 372 prizes to ReciApp users, creating an incentive for citizenship to recycle their packaging and thus promoting sustainable practices in the community.
Through an effective communication strategy, the relevance of recycling and the fundamental role of Fuentes San Felipe in promoting sustainable practices were emphasized. Thanks to this, around 6000 users of ReciApp benefited from receiving messages that promoted the adoption of more sustainable lifestyle habits.
Social and environmental impact
The efforts made between Fuente San Felipe, Green Circular and ReciVeci resulted in several significant social and environmental impacts. Since 2022, ReciVeci has recovered approximately 4.6 tons of PET plastic containers, thanks to important allies such as Fuentes San Felipe. In addition, it is worth noting that a large part of the PET containers used by San Felipe in its bottles come from recycled PET (also known as RPET), so we can say that a significant amount of the recovered materials were reincorporated into production chains, reducing the need to use new raw materials and thus avoiding more CO2eq (carbon dioxide equivalent) emissions.
Fuente San Felipe has also decided to bet on the circular economy as part of its initiatives. That is why one of the strategies they have implemented is the promotion of the returnability of their containers. These containers, in addition to fulfilling their main function of containing the brand's products, are also converted into prizes for consumers through the ReciApp.
These achievements inspire us to continue working together to promote sustainable practices and create a greener and more sustainable future.
